The foundation of every successful radio station was once upon a time laid by a radio DJ. Keeping listeners glued to the dial from the days of test transmission with the best of song selections and mixes until when the station is firmly rooted with regards to listenership to start proper programming on air.
Disc Jockeys are great entertainers and have got what it takes to keep a passing listener even without talking. Their dedication and commitment to doing a professional work each passing day is another angle to behold and I can imagine how boring the continent will be without their presence.
Just as other professions, some of the disc jockeys are graduates with degrees that qualify them to earn salaries if not more, equivalent to that of the morning show host, mid-morning and drive time hosts respectively. For the love they have for their job, a radio disk jockey will proudly abandon the comfort of his or her bed, just to make sure listeners who wake up at dawn to pray get the right spirit-filled songs to complete the whole praying process and this is mostly at the wee hours when most of the presenters who earn fat salaries are snoring on their mattresses.
It is however disturbing how the image of these hard working Djs are being portrayed publicly making people shy away from this profession. Due to how some of them carry their brands as DJs, it is believed radio DJs are the least paid employees at most of these radio institutions and it is evident in the way some of them dress and how low some will go in asking for cheap gifts from customers (musicians) just so they can ‘survive’ and this behavior has over the years dented the disk jockey’s profession though some are doing so well with their brands.
In an effort to redeem the image of DJs and make the profession presentable and attractive to the public, renowned DJ and host of Accra FM’S Entertainment Capital, DJ Premier has called on his colleague DJs and those who aspire to take disk jockeying as their professional career to help raise the bars of disk jockeying in Ghana by having an association for DJs in Ghana.
Speaking to www.flexgh.com, DJ Premier stated that, DJ’s are being faced with stigmatization from the past and that alone scares others from venturing into it as a profession. “People wouldn’t want to embark on disk jockeying as a job due to stigmatization from the past. People who started the act especially in Ghana didn’t pay attention to their brands. My mother for instance never liked the idea of me becoming a disk jockey when I first told her my intentions of becoming one because, she had the perception that, most DJs are into drinking and they practice all the bad social vices. I had wanted to prove her wrong and everybody who knows very well knows, I never have drank or smoked in my entire life as a DJ and just as football, it used to be a game for the truants but not anymore” he stated.
“Most of the disk jockeys don’t brand themselves well while others are doing so well with regards to branding. The likes of DJ Vyrosky, DJ Black, Andy Dosty and a couple of them have been able to brand themselves so well and it’s working out for them. Take me for instance, I always dress to suit the occasions of which I perform and my play list as well must suit the occasion. The fact that certain songs are hit doesn’t qualify them to be played at every occasion. Some DJs will prefer to be in a simple dress for the fact that he carries stuffs like spinners around and when seen like that, he might lose respect and be seen as hungry which shouldn’t be so. I saw one DJ Phlow of Rainbow Radio and I was very happy because he was well dressed and looked presentable at almost every event I see him as a DJ” he further said.
“Most presenters don’t invest in their brands. They spend any money that comes their way but if you look at the likes of DJ Black, they invest every penny on the brand and for us to make dick jockeying presentable and attractive to the public, we (DJs) need to be under one big umbrella where we can coach and train ourselves on how to go about our daily routines as DJs. This will help curb the insanity surrounding the disk jockeying profession in Ghana” he concluded.
George Osei Kojo
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