Radio, television presenters and event organizers have over the years taken a stance as to who would sell their programmes or events. Can we blame them for inviting known stars or celebrities?
Don’t forget this is content for them and most importantly for the media, it is a way of selling their programmes to the world. You and me would always listen or watch a programme when Shatta Wale, Guru, Stonebwoy, Becca, Joyce Blessing, Sarkodie, Nacee, amongst others happen to be the guests. Why then do we blame our radio, television and event people of hosting same people over the years?
Do you know what the so called stars we have in the country went through before they were accepted by Ghan
etimes performed for free because they were considered up and coming artistes then. We shouldn’t also forget that some of them also
had it on a silver platter coming into the limelight because of the connections, financial support and opportunities they had from people or their management.
In Ghana, it is argued that, talent alone does not sell but it comes with discipline and money especially. How many up and coming artistes have the money to be all over the place with their songs though they have great songs?
Arguably, some of these up and coming artistes have better songs than some of the songs from the supposed stars yet we do not hear of them. How many reality shows do we have in the country? And how many of these artistes do we have their songs being played on the airwaves. Becca (TV3’s Mentors; though she didn’t participate as expected) Irene Logan (Stars of the Future), Wiyaala (Stars of the future wagon), Efya (Stars of the Future), Okurasini Samuel (TV3’s Mentors), Kaakie (Stars of the Future), Erico (TV3’s mentors), Kesse (TV3’s mentors), SherifaGunu (national dance championship) among others all had some sort of exposure from the above mentioned reality shows.
There are a lot of these up and coming artistes who practically think there is no chance for them in the industry. This is because we have not created room for them to explore and to show to the world what they can offer. And even for those who get that attention from the media and event organisers, they surely do have a story to tell.
The media can decide to dedicate their platforms to these up and coming artistes not leaving out the various newspapers including Flex Newspaperand you would certainly be amazed at the talents that would be discovered.
Trust me, it is the same faces we see and hear about on the various platforms and it is irritating, monotonous and boring. Event organisers, give up and coming artistes the chance to be on your platform and pay them what they are due. Never take them for granted because they are not the A-lists artistes you want on the bill to drive your show.
Undoubtedly, one of the up and coming artistes signed to Lynx Entertainment, Kuami Eugene is doing very well. He is very young but has got solid support that is helping him to outdoor his talent to the world. Don’t forget there are a lot more KuamiEugenesand Kidis in the industry who need help. Aren’t you tired of same people over the years? Let us give the opportunities to other talents to be part of the already known stars we have in the country.
Unfortunately in our industry, once you do not belong to some known industry players then forget about coming out with a good song you have already worked on. The least talk about the disc jockeys the better. This however goes a long way to deal with the bad structures we have in our industry.
There are so many of these up and coming artistes who have paid so much money to media people just to have their songs played on air, but it doesn’t end up well for them. I have the notion that even if disk jockeys would take money from these artistes, at least it should be those who do not have good songs. In ‘weaker songs’ are not to be entertained on radio all because of ‘payola’.
Undoubtedly, there are other up and coming artistes who are just lazy and want to excel without pitting in so much efforts to merit that. Forget about those ones and deal with the very serious ones who are doing everything possible to be heard but are still lost in the wilderness.
Our up and coming artistes should be given the necessary grooming that would intend help them deliver as expected. Create the room for them on your platform and introduce them to the world and interviewing and hosting same people every day. That is extremely and I repeat extremely BORING!!
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