In the life span of every business, there is always the one innovative idea or service that carries the wow factor which ends up bringing the greatest attention to it. In broadcasting, this cycle plays out exactly as other businesses. Therefore the Media Watchdog always looks out for programmes with the wow factor which will end up sending that radio or TV station to the homes of the majority within the catchment area.
Di Asa reality show has the “DNA” of X factor that will arrest the attention of Ghana without any shred of doubt. Ghanaians naturally have soft spot for dancing and for that matter when given the chance, will automatically be drawn to a show meant to celebrate dancing especially when it’s among the plus size from our markets.
Those who have been ignored for a long while though they have the wherewithal to step on the dance floor like the nonplus sizes will. Fortunately, the contestants have been really excited about the whole thing monitoring the show so far. Contestants have stepped on the stages with excitement and it’s a good thing. I know there are prizes to be won but I can tell for a fact that majority are interested in the show not for the prizes but for the excitement and for the innovation.
Market women have never seen a reality show that seeks to put the spotlight on them and for the first time, they will also come on TV to showcase their dancing skills and not wail at government to beg for something during the news bulletins.
Whoever thought of this innovation should be given all the praise because this product has the penchant of shooting the station up. Innovative concepts like ‘Di Asa’ excites me and makes me believe that all is not lost yet. This concept couldn’t have come at a better time as this where the competition for the TV market keeps getting tougher by the minute and not hour, day, week, month or year.
A TV reality show targeted at our market women who barely exercise because they get up very early in the morning to the market where majority of them sit and do their businesses. They return home tired so all they are interested in is taking their shower and straight to bed. This show will indirectly sensitize the plus size also known as “Obolo” in the Ghanaian parlance, the essence of exercising through normal daily routines like dance.
One thing about TV contents with X factor in their “DNA” is how they are treated. Because of their nature, they need all the best treatment ever else will be like the rest and as much as it took a genius to hatch that concept, it equally needs a master to execute the genius of a concept.
An innovative idea remains an idea if it’s not executed well. I remember when UTV saw that break in the Achimota branch of Melcom building collapse, though no one prepares for stuff like that, UTV put in their all and that was what got all eyes for the channel.
I think the ‘Di Asa’ reality show at the moment is lacking in the production department. The packaging and presentation of the show on TV can be better. Odeefour who has been MCing at the various markets for the auditioning is the one that has been using his maturity to keep the show afloat else it would have been just like TV coverage of what my Ga friends call “Kpojiemor”.
The camera works have been appalling to say the least and operators have been sleeping on the job taking into consideration the angles and shots. As coordination, it is nonexistence and the more reason I applaud the MC because he ends up shielding everything and you and I know what it is to be dealing with our esteem market women.
Whoever advised that the audition be picked live on TV is the one killing the show before arrival. I expected this but a strong person will always resist the temptation to go live with such genius of a concept. Venues for the auditions which are the markets spread across the country should be the first reason the station could never opt for transmitting the show live. Markets in Ghana are not an ideal place for live TV production because of the way they are built hence won’t afford you the best camera angles especially if there was no survey.
Comparing the live shows to the recorded ones when showing on TV is enough reason why they should never go live with the auditions because with the recorded one, you have the power to control the content especially dealing with people who are mostly not educated and so know nothing about the things they can say and vice versa on live TV.
Aside all the production lapses, the live feed is even awful. The pictures are always bad and it’s obvious they should do something about the internet else should stop the live feed; they are becoming put off.
I maintain that the Di Asa concept is genius though looks trivial but the execution can carry it to the top and so far, the execution has not matched the genius in the concept. The earlier, this is done, the better for the channel else this golden idea will become just.
Mr. Ricky Anokye, head of programmesAtinka Media Village, I am not feeling his touch on this show at all. He is one of the very great executers of ideas and concepts aside creating the concepts. An amazing TV producer I know following his previous works on TV in the past.
If you happen to be in the wonderland about this show, catch it on Atinka TV every weekday at 4pm and see our sisters and mothers from various markets “shake body”. Atinka TV better take this opportunity because concepts like this comes once in a very long time.
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