I wish I could deal with something else than try to dissect the taking charge of TV at EIB for over a year and hopefully running.
It will be tough but as it stands, it is my duty to observe and pour out my observation for you to get a hint of who and which programme is doing well and vice versa.
I say ‘tough’ because this man seems to have seen it all when it comes to television and you know in this part of the world, some are labeled untouchable but fortunately for me, I have no such restrictions on applauding and shaming. So over a year, the TV wing at the Bola Ray headed Excellence In Broadcasting EIB contracted the services of one Astus Kwasi Ahiagble.
It really didn’t hit me much because until his moving to take over the role at EIB, he has just taken over as the content boss at Metro TV. He was to change the face of the once sports dominated Metro TV and reposition the channel and make it tick again when it comes to television in Ghana.
Though Mr. Ahiagble was once with Optimum Media Prime OMP which happens to be the sister company of the Labone based Metro TV, he wasn’t directly in charge until recently and was really making frantic efforts which was evidenced on the shows but whether those revamping was impactful was another thing, unfortunately we will not be privy to since he’s left the firm.
Astus though has done a lot in the TV business especially TV production to avert any panic button in me, didn’t reach that because I was still not sure of what he will do with the TV stations at EIB namely GHOne TV and Agoo TV. I know of a channel on the DSTV platform that is rumored to have been acquired by EIB but we will talk about that later. I wasn’t sure not because I didn’t believe he had the magic wand but because I know how some bosses of media houses in Ghana love to interfere in every move of those they have put in positions which usually lead to the collapse of the outfit.
I must confess that the man’s over a year reign at the post has shown that every penny spent on acquiring him was worth it and even more. He has proven beyond all reasonable doubt that when given the room to operate, he can make things happen. I know there is still a lot of work to be done to erode the GHOne TV of an entertainment channel and until that is done, the channel will still be seen as an entertainment platform especially with a show like Rhythmz Live running every day.
Programming on GHOne TV for me has been okay with the blend of event coverage I must give it to the man in the helm of affairs.
One of the stations under Astus is Agoo TV which until recent was testing their transmission has been amazing to say the least and I cannot help but accord the boss the needed praise. Yes I know its early days yet but so far I have been amazed by what I see by way of programming. The morning show format for me is in the right direction though the personalities manning the various segments have not been too convincing except the sports guys.
I think one thing that is working for Astus is the resources available for him to use from human to equipment and for that matter it has been easy for the man to think and execute. The Bola Ray led group has an agenda and they seem to not take things lightly when it comes to executing that agenda. It looks like they want to take over the reign of media in this country and beyond hence getting the services of brains like that of Astus who do not only have the brains for content but managing talents. The management of the talents at the TV wing is very vital because that is the only way you can get them to give their best.
The competition is tough especially with the digital migration making it easy for more TV stations with equal reach in the system making it difficult to beat the rest unless your content is rich enough to buy eyeballs, you’re going nowhere. Gone are the days when some used reach to beat others but it is dead and gone.
As it stands now, UTV and TV3 are not letting their guard down and neither is Adom TV which makes the competition interesting but from what I have observed, if Astus should continue the way he is going with more creative and innovative brains to fall on with total backing from the CEO with the funds, I suspect the competition will be interesting with GHOne and Agoo TV making huge strides.
Astus Kwasi Ahiagble for me has brought all the experiences gathered from the years of lecturing at Nafti, Fontomfrom TV in the Ashanti region, OMP and Metro TV to make things happen at the TV wing at EIB. Over a year and I can gladly say that his reign has been awesome though I look forward to be blown out a bit more as the years go by.
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